Canada’s Drug and Health Technology Agency

By replacing the previous wordmark with a new logotype and adding a new corporate typeface, CADTH was able to refresh its brand identity to better reflect the position and tone of the organization while also creating a depth that empowers the brand to speak with more nuance and accuracy.

CADTH now has a fully realized brand identity that reflects the rigour and complexity of its work, speaks to its humanity, and positions it as Canada’s trusted source for independent evidence.

Brand Identity / Logo / Brand Management / Creative Direction / Art Direction / Communications Design / Print Collateral / Environmental Design