From disruption to opportunity.

The visual identity for the 2024 CDA Symposium combined distressed imagery—representing disruption—with an AODA compliant modular wayfinding system—representing opportunity— with colours being sourced from the distressed image itself. The result was a visually striking design that also spoke to the importance of inclusion, diversity, equity, and accessibility during times of disruption. By leveraging the modular wayfinding system, the CDA was able to not only improve wayfinding and communications, but also create opportunity to speak to and also illustrate their commitment to IDEA.

Visual Identity / Event Design / Art Direction / Production