We were certainly uncertain.
At least, I’m pretty sure I am.

The theme of the 2020 CADTH Symposium created an opportunity to visually explore the idea of uncertainty. A set of specifically coloured words or phrases, overlaid on top of one another, acted as the visual foundation of the design. The specific shades of red and cyan were combined to intentionally obfuscate the words. One of the two combinations could then be revealed using another layer of red or cyan. This visual treatment was not only striking but also made the viewer actively confront feelings of uncertainty.

Brand Identity / Web Design / Art Direction / Production